What must Tyler's advertisement feature?

Tyler's advertisement must feature his unique identifier because this identifier is a crucial component required by regulatory agencies to ensure that consumers can trace the advertisement back to a specific mortgage loan originator. It enhances transparency and accountability, allowing potential clients to verify the legitimacy and qualifications of the individual promoting the mortgage loan services. The unique identifier serves as an important means of consumer protection within the mortgage industry, maintaining compliance with federal regulations such as the Secure and Fair Enforcement for Mortgage Licensing (SAFE) Act.

Including the lender's logo, interest rates, or a disclaimer about fees might enhance the advertisement's effectiveness or compliance but is not as fundamental to the identification of the mortgage loan originator as the unique identifier. The primary goal is to ensure that consumers have clear and easily accessible information about who is providing the mortgage options, which is achieved through the inclusion of the unique identifier.